reading time 2 min.


From rockers on the Kiez to hipsters in Schanze and sailing loafer wearers on the Alster: Let’s face it, there are a lot of stereotypes around and about Hamburg too. And these are exactly who we’d like to present to you in our new column "Typically Hamburg". Although they’re all very different, “Hamburgers” have at least two things in common: their love for Hamburg and for hvv switch.

Working together with the illustrator Diana Köhne, we’ve come up with some affectionately designed Hamburg characters and set a unique stage for them here.

Our beloved pensioner or grandma

Somewhere between 60 and 70 years old. She uses hvv switch, for instance, whenever she pays a visit to the hairdresser. Nobody’s as good as her Michael at getting her blow dry and colour just right! And on Mondays she uses the app to make her way to her favourite café in the centre city to meet her girlfriends for a natter. She also likes going to weekly markets. Of course, she wouldn’t dream of leaving the house without full make-up on. And she always has her pull-along trolley with her whenever she hits the shops.

Her children and grandchildren are always teaching her new things about her mobile, but generally speaking she is a little wary about anything new that comes her way. Her family often don’t know whether to laugh or cry about some of the things she gets up to with her phone. Especially in the family whatsapp group. One thing did impress her grandkids though: She was the first one in the whole family to install the hvv switch app!

But there are other things about grandma that never cease to amaze. Where does she manage to find all those beige coats? And where does she get those light-brown trousers, shoes and bags, and everything else in all shades of beige?

We all know one: The ad man.

Somewhere between 45 to 60 years old. He’s an advertiser by trade. Or, at least, but he works in publishing or owns a gallery. Slim, good-looking, vain, fashion-conscious. Wears a pair of black “editor’s” glasses and is always dressed in “casual chic”. New Balance sneakers. Trousers just that little bit too tight. Grey hair. But always styled in a young, fresh and dynamic way.

Of course, he’s always been an Apple user, even right back in the Stone Age. He set up his own business a long time ago and has long since earned a lot of money. Enjoys reading the arts supplement of the newspaper while sipping on a latte macchiato in his favourite café. Actually, he thinks cars are pretty boring and a bit old-fashioned in a way. The one exception: his vintage Porsche. He goes jogging around the Alster lake to keep fit.

He often uses hvv switch to book a MOIA. For instance, the other day after a debate about the future of influencer marketing in the coworking space. Unfortunately, the short drive to dinner in Schanze with copywriting partner Uwe wasn’t enough to convince the MOIA driver to create a social media profile. Oh well, maybe next time.

May we introduce? The Hanseatic Lady.

She uses the app to buy her 9:00 a.m. Day Ticket and, after a tennis lesson at her club on the Alster, she travels on the U1 over to Jungfernstieg. She meets up there with her friend Birgit for a porcini risotto lunch in the Bank restaurant, and a short browse inside the Unger boutique nearby.

For her, the train is a quick and convenient alternative to driving – and with the chronic lack of parking spaces, her car has never actually found itself parked in one to date.

She's 50 to 70 years young, of course. A Hanseatic lady born and bred. Well-to-do. Slim-figured. With an eye for fine fashion details.

Comes from a rich merchant family and is a successful businesswoman herself. She cuts a fine figure, whether she’s on a beach stroll, sat in a café, or negotiating in the boardroom. Almost always wears a business suit. Nordic understatement despite her wealth.

In her spare time she likes to go for walks. Or watch a polo match. She always has just the right scarf to match the rest of her outfit. Always the right gloves and, without fail, the right glasses and handbag.

Shopping? Yes, but only on Hamburg’s Poststrasse. Her husband is a shipowner. She doesn’t often laugh. After all, humour is also a form of intelligence. Wouldn’t you say?

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