The words that move.
Within the mobility turnaround, we not only get to know new ways but also new terms. So that you can get around language, too, we introduce you to the words that move. New ones, week after week.
15-Minute-City - Stop, drop and reach.
Supermarket, school, sports – no destination that cannot be reached within 15 minutes. This vision has started to shape the planning of urban spaces and international metropolises. Divided up in this way, a modern city like Hamburg is transformed into a smart metropolis of short-distance errands. The goal: all parts of our everyday lives will be accessible from any point in a short time. The effect: less individual traffic, more quality of life. These minutes will probably take a few more years, but Hamburg is on the move.
The 24/7 Society - Always on.
We are always in flux, we never really switch off anymore. Welcome to the constantly moving 21st century! Nine-to-five is the rhythm of times long past. Today, everything flows smoothly and flexibly into one another: business hours, working hours and leisure time. Never before have we had this much mobility at our disposal. The consequence: round-the-clock availability of offers and services.
Awareness in Mobility - Heads up!
Just pause and see what works! Being mindfully mobile and on the go means consciously using safe and healthy mobility alternatives – from public to electric. What if nothing works? Then stay in your place and simply do without mobility for a while.
Active Living - A city that drives itself.
For Copenhagen, it has become a real trademark – active and healthy mobility outside the door, in public space. It feels like there are bike lanes everywhere, the harbour basin is a swimming pool and public spaces allow for sports and playgrounds. Like Amsterdam or Paris, Copenhagen is one of those cities that puts its citizens at the centre of its identity.
Automated Driving - Wheels of Freedom.
Everything runs by itself? Almost. From assisted to autonomous, automated driving knows different degrees of locomotion. Clever assistance systems in the background help with parking or take over the steering completely. Future-forward freedom, sometimes greater, sometimes smaller.
The Big Bang of Biking - Off the chain.
The revolution is in full swing – the bicycle is emancipating itself to become mobility’s first choice. From the Holland fiets to the cargo bike, the advantages are obvious: biking is sustainable, cost-effective and healthy. Future-forward cities are developing spaces around the bike: bike parking garages, bike lanes and bike sharing stations. All part of the secret of a happy metropolis.
De-Touristification - The World’s your Ostrich.
Near and far, tourist destinations become travel destinations. People of the world see themselves as travellers. Tourism? Is over. What counts today are authentic moments and the “real life” locals live. Unguided travelling, letting yourself drift, the perfect immersion experience. If things go right, only your hotel bill will be able to tell you haven't always been there.
The drop-off area - A really short short story.
Just a quick stop. Designated drop-off areas in Germany are reserved for transit. Between partially and fully automated vehicle systems, these zones are of particular significance. Briefly get out, briefly get in, briefly save the world. Continue your journey.
E-Mobility: E'll go ahead.
What a tour! E-mobility has come a long way. More than a century. After the classic combustion engine overtook the electric motor in the 1920s, e-mobility is now gradually reclaiming road sovereignty. From Shanghai to St. Pauli, e-mobility's rite of passage has the right of passage. What is still missing for happiness? More filling stations and better landing management.
Healthy Mobility - Bless you!
Mobility that works: The trending buzzword “Healthy Mobility” combines the whole spectrum of topics that stand for sustainable and responsible getting from A to B. How do clean air and quiet traffic sound to you? Healthy means so much more – it stands for active, safe and inclusive mobility. Zero pollutants, zero noise pollution, future-forward and simple all along the line.
Intelligent Infrastructure: Here’s to the information age.
Exchange non-stop. Economical, safe and urban-friendly mobility depends on the permanent exchange of control and regulation technology and the associated sensors. Traffic lights, data networks and traffic information systems provide the technical framework that literally makes traffic. In interaction, they record and recognise the movements of all actors with absolute precision – and thus provide the basis for sustainable traffic flow.
Cooperative transport: Carpooling 2.0.
Cooperation is key, they say. Mutual communication and coordination shape transport behaviour that helps everyone move forward. It increases efficiency, saves energy and is easy on the nerves – for instance when two lanes are merging into one (you know the drill). But watch out, if you want to get from A to B in the autonomously moving future, let the vehicles talk among themselves.
Bridging the gap: “Last mile” solutions
The last mile is the last section (or the first, for that matter) of the route chain that connects people to the mobility network. This includes the way from your doorstep to the nearest bus stop, a StadtRAD station or the next hvv switch access point. This means of “last mile transport” is particularly important for the infrastructure and logistics in the inner-city area. As the success of a mobility system – one that claims to function sustainably and seamlessly – stands and falls with its crucial last mile, concepts such as StadtRAD or e-scooters, for instance, help to bridge this critical distance.
High voltage: Micromobility
The term covers everything that rolls and hums. It refers to all electrically powered but very light vehicles, the so-called micro-vehicles. The gross weight is limited to less than 500 kilos. This category includes two-seat electric microcars, e-scooters, e-bikes and e-skateboards, for example. They are feeders for smaller routes since their speed limit is only 20 km/h. However, they come with a massive bonus for metropolitans: micro-vehicles need significantly less parking space than cars.
Mobility: Fly me to the Moon
It is not possible to step into the same river twice, they say. Panta rhei – “everything flows”, “everything’s in flux”. Well, including us. Mobility is nothing less than the ability to overcome space. From a subjective perception at all times, always with a view beyond the alternatives. Endless possibilities await.
Mobilty-as-a-service: A galaxy of possibilities
Beyond public transport, Mobility-as-a-Service adds to a bounty of possibilities for getting around. Its concept encompasses all means and services that get people from A to B individually. Digitally accessible and seamlessly integrated into transport networks and ticketing systems, Mobility-as-a-Service (MaaS) opens up entirely new paths beyond fixed timetables.
Mobility Hub: A great place to start off
Connecting everything and anything: hub solutions have us combining individual mobility solutions like public transport, car-sharing offers, e-scooters, StadtRAD… A wide range of mobility services under one roof, at one point. By integrating additional services such as charging stations for electric vehicles, smart mailboxes or e-cargo bikes, mobility hubs not only support but drive the ever-growing electrification of urban mobility. And they celebrate cross-vehicle mobility: arrive, change, continue, repeat.
Mobility Seeker: The ever-curious user
Simply getting from A to B in a practical and quick way won’t do it for those who prefer the scenic route. To the so-called mobility seekers, mobility is truly an experience. Their mobility behaviour thrives on options. The way they navigate is creative and flexible – all the while being pragmatic. Seekers do not need cars, however, do not hesitate to get behind the wheel of one in order to keep going.
Modal split? What's that all about?
The modal split is, of course, about mobility, because our transport behaviour in Hamburg can be mapped by the use of the different means of transport in everyday life. This split is called the modal split. It is determined from the percentage share of the modes of transport in the total demand for transport, in relation to the distances travelled. In Hamburg, according to the Authority for Transport and Mobility Change, it looks like this: motorised private transport (MIV) 36%, public transport 22%, walking 27%, cycling 15%. This shows what proportion of Hamburg's inhabitants use which means of transport for their journeys.
Modern nomadism: The sky’s the limit.
“To go” is a lifestyle, a state of being for people who count themselves as modern nomads. They're at home in the anywhere, out in the open. Who needs an address when there’s a basecamp to move on from? The modern nomad cherishes and promotes co-working and micro-living as a future-forward state of mind in the urban orbit. The only thing permanent is their email address.
Multimodality: Everything works.
Destinations know so many paths – and multimodality is your choice to reach them exactly the way you want. Just choose your fighter, er, your means of transport. Unlike intermodality, which marks just a particular route, multimodality marks a general behaviour – and mindset: the openness to engage with any and all options of travel.
Passive mobility: Under power.
The fatteners among the forms of mobility, as they do not move on their own human drive. In other words, they are moved by external energy such as electricity or fossil fuels. Therefore rarely climate-neutral.
Ride hailing, pooling, sharing: Brings together what belongs together.
Your wish is their command. Literally. Ride hailing means choosing the starting point as well as the destination, all easily connected and set rolling via app. Customers book their rides exclusively for themselves, almost like taking a taxi. And ride pooling? It’s really smart at connecting all those who want to get to the same destination or are taking an identical route. The most convincing short-term effect: it becomes a lot cheaper on the spot. The more efficient the pooling, the more efficient the riding. And what about ride sharing? Shared reality, shared pleasure, non? Possibly a free journey: payments are possible, but only up to the proportionate amount of the travel costs. After all, sharing is always about the whole – but also about caring.
The road diet: less parking, more parks.
Would you like a little less road today? Why, by all means! The so-called road diet is all the rage wherever quality of life takes over the wheel. Not only since the pandemic, an insider has become a real movement that emulates the mobility ideals of Copenhagen, Amsterdam and Barcelona. Less parking, more parks. The road diet’s essence is the expansion of public transport, cycle paths and footpaths. The streets are paved with gold.
Third places - neither home nor away.
These spots are a home away from home. Beyond home and workplace, so-called third places mark all those public places we visit, part-time inhabit and cross when we’re on the move. Libraries, shopping malls, places to linger… What distinguishes them? They’re open to all, they inspire a casual stay – and they challenge us on every square metre, saying: make yourself at home!
Twalking: screentime for advanced learners.
You get a push – and there it happens: your screentime is interrupted. The natural separation of texting and walking is suspended for a few seconds: you’re twalking.
The phenomenon of twalking is banned in Honolulu because it potentially endangers all road users, inevitably drives up accident statistics. And, let’s face it, has not yet produced any great literature.
Environmentally friendly transport: Movement is only natural.
One for all, and all for one – the environment! The cooperation of environmentally friendly means of mobility is called ecomobility. This includes public transport with buses, trains and sometimes even ferries. Bicycles as well as your own feet. More connectedness makes for less car traffic – and a better atmosphere.
On the road markets: Mobile at the market.
All the places we pass from A to B without the bottle of water, without calories, without chewing gum invite us to consume. On-the-go selling and buying is booming! Mobility in all walks of life is opening up the dynamic business field of on-the-go markets: train stations, airports, in short, the new German term Mobilty Hubs. Airports already make most of their revenue from the retail space between the gates for these mobile target groups. Somewhere, somehow, we are all on the move.